Your comments

Perhaps you could cooperate with the Nu Campaign.  They're an Israel-based group that prints really awesome awareness T-shirts. http://www.nucampaign.org/
On the one hand this might be able to counter-balance the very visible efforts of groups like SJP on campuses, but do we really want to be so reactionary with our tactics?  I think that we might consider campus tactics that push away from simplification and black-and-white representations of the conflict in order to maintain a high common denominator.  That way groups like SJP will have to work harder than ever to illustrate their points.
RE: Name and Purpose
I think that priority #1 should be socialization and networking within the pro-Israel community.  the more unified in aim and tactic it is, the more effective it will be.  In order to achieve this unity, social events are crucial.  
The rest could be defined based on when the event is held, and how it might integrate Israeli cultural elements.  That, of course, is assuming that we couple these gatherings to preexisting Jewish/Israeli events.  alternatively, we could get more creative and structure them as free-standing gatherings.