The same thing is happening on Twitter. The point is not to persuade people with Islamo-fascist or radical left wing ideologies but to make sure they don't feel they can get away with such behaviors.

They should not feel they can spread lies and falsehoods about Israel with impunity.

Some charities have a number you can text message from your cell phone to donate to them, and it just adds the money to your bill, and the phone company sends them the money.  Makes it convenient for people to give, and convenient to tell others.

Compare and contrast each weapon, rocket, explosive belt, bomb material with its equivalent in food, medicine, medical facilities, housing, computers, books, etc.   The purpose of this campaign is to show THE WORLD... and possibly the Palestinians themselves... how HAMAS and their branches and allies have SQUANDERED the Palestinians money, time and energy.  And also how the countries and regimes who provide them with destructive firepower... instead of providing them with items to improve their lives... are hurting them instead of helping them.

Israel's help comes from the L_rd.   God said, "Fear thou not;for I am with thee; be not dismayed; for I am thy God: I will strengthen thee; yea, I will help thee; yea, I will uphold thee with the right hand of my righteousness."

WHEN HIZBLLAH HITTHE NORTH OF ISRAEL BY FOUR OF HIS ROCKET HE THOUGHT THAT ISRAEL BECOME WEAK BUT HE IS WRONG

ومن النار سموات وارض

israel is just israel no body can destroy it